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BMW Murrieta Set To Open New 67,000 Square-Foot Dealership



Retired Race Car Driver Boris Said and Company, are building themselves a new BMW Dealership in Murrieta; Again.

Back in 2011, the ownership group of Hendrick Automotive and racing legend Boris Said opened their dealership in a vacant spot in the city’s auto mall, which lost a tenant following the departure of Carriage Motor Co. to Temecula.

The new plans, which call for a dealership to rise on the previously-approved Auto Mall Parkway site near the Temecula border, were green-lit last week by the city’s Planning Commission.

The new dealership will be a 67,000-square-foot, two-story “contemporary” structure built on 8 acres just west of the French Valley Parkway off-ramp. There will be space for a showroom, non-public carwash, a parts department, service bays, office space and parking for both inventory and customers.

Blueprints for that area call for a new bridge over the freeway and build-out of the French Valley Parkway interchange that will create a two-city luxury auto hub, with BMW anchoring Murrieta’s side and Mercedes-Benz and Audi on Temecula’s side.

Future Home Of Boris’Said’s BMW of Murrieta

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